Bannon, Carlson and... Liz Truss? A Look Inside the Ex- PM's Foray for Make America Great Again

Britain's shortest-serving prime minister, launched the inaugural episode of her online program with a pledge to expose "malicious actors" working to weaken Britain, the US and Europe. She explained she would reveal how an "international network of liberal activists function to subvert popular rule and the electorate's mandate."

"We're going to look at the Maga phenomenon and understand how this can be achieved in Britain," she said. "We'll be talking to the leading lights of the Trumpist political sphere."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a type of revolution," said John Solomon. The right-leaning Just the News will host the ex-PM's new broadcasts.

Forging Alliances in the Conservative Media Landscape

British fellow travellers, featuring a counselor supportive of Reform, assisted in her set up the Liz Truss Show. Its staging is professional, if basic. Truss has amassed a subscriber base of 10k in her initial seven days and her first episode garnered 67,000 views during that week.

This marks a humble beginning, but in making common cause with John Solomon, the former PM is being entering a mature conservative ecosystem creating and spreading Make America Great Again themes. Key fixations encompass accusations of information control by the traditional news outlets and a aim to remove a so-called administrative state – which the ex-PM holds responsible for the rapid conclusion of her disastrous time in office.

"The platform is not well-known past the Maga world, but it does have gravitas there, largely because of its founder, who offers opinions on pro-Trump shows like Steve Bannon's War Room and has even spoken with the former president," noted Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to import the pro-Trump media model to the United Kingdom has pushed her closer to divisive personalities such as the journalist.

He established Just the News in the wake of scrutiny following accusations of circulating false stories about Biden's anti-corruption work in the Eastern European nation, as well as disputed reports about one-time diplomat to that country.

Solomon's reporting were repeated across the pro-Trump media, with he serving as a frequent visitor on Sean Hannity's influential cable news broadcast. Donald Trump endorsed the journalist's work.

The journalist published the reports about Ukraine in a number of opinion pieces for the political newspaper the political newspaper, after having been re-designated as an opinion writer following internal criticism over his articles. His narratives were pivotal in Trump's pressure for the officials in Kyiv to probe the Bidens in 2019. These actions culminated in articles of impeachment against Trump. The Senate later found not guilty the commander-in-chief.

Shortly after Solomon left the newspaper in late 2019, the publication revealed it was conducting a examination of his reporting about Ukraine. It found Solomon had cited questionable informants and said he "did not disclose key facts about primary contacts in Ukraine, specifically the detail that they had been formally accused or were the subject of inquiries."

Joining the Network

His media appearances are a example of the political media environment Truss is entering. Solomon mentioned his backing of the program on a program he presents on Real America's Voice, a rightwing cable channel that is home to the Maga influencer former adviser Steve Bannon and on which Tucker Carlson also features. The ex-PM has already interviewed Steve Bannon on one of her first podcasts.

Through her association with the journalist and his outlet, the former leader has become a niche participant in a broader ecosystem of pro-Trump platforms that routinely amplify each other's content.

The journalist's podcast and Real America's Voice show have repeatedly hosted individuals such as Mike Benz, a conservative commentator whose disparagement of the US Agency for International Development was used by Elon Musk as reasoning behind dismantling the international development organization.

An International Strategy

Even though Truss's stilted style and career difficulties have drawn derision at home, some US observers are taking seriously her attempts to revamp her image as a British branch of the Make America Great Again press.

"You have to take folks like that as significant, despite the fact that you may not want to accept their words at face value," said a former Biden White House aide, who worked in the Obama White House.

"Observers witnessed how in the last election cycle Donald Trump leveraged that media network to spread his narrative. Undoubtedly that ecosystem exports and influences debate abroad. It appears fairly obvious to me that the circumstances in the UK are similar to what allowed this alternative media ecosystem to prosper in the US."

Professor Alan Finlayson, said the digital right-wing media sphere was already exerting influence in Britain.

"The internet is borderless," he stated. "There exists a sort of environment within which content circulates – at times taking an extreme form and occasionally in softer tones – but which is interlinked."

Professor Hinton said the rise of the digital conservative movement in the United Kingdom recently meant the "chance to have a increasing influence is significant."

A Transatlantic Ambition

"Liz Truss along with the Reform UK leader recently spoke at the Conservative Political Action Conference, where I saw they deployed pro-Trump themes before the {king of Maga|

Miss Beth Dudley
Miss Beth Dudley

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.